I'm Cole Bubenik and I mainly do content marketing.

I’m a content marketer, designer, illustrator, and creative professional living in Austin, Texas and making cool stuff.

I like working with non-profits, government organizations, education, startups, indie publishers, software companies, and so many others. When not working I write about comics, TV, short stories, and other things consuming me.

Work history

2023 – Current

Upland Software

Content Marketing Manager

  • Working with SMEs and marketing managers to craft original engaging content for marketing campaigns. Includes: email nurture campaigns, internal and externally sponsored articles, web copy, ebooks, and whitepapers, PowerPoint presentations, press releases, and more.
  • Creating content marketing calendars for Qvidian’s email, social, web, and other marketing content.
  • Collaborating with marketing and content team members to execute multi-channel industry and event-based campaigns.
  • Writing SEO optimized web content and copy for product and PPC landing pages by industry and audience.
  • Optimizing existing and new content for SEO to boost content discovery and improve overall search ranking.
  • Researching and developing an SEO strategy for future keyword targets and web-based campaigns.
2022 – 2023

inKind, Inc

Content Marketer
  • Writing promotional emails, push notifications, in-store collateral, and web copy for inKind internal and external stakeholders.
  • Developing multi-channel content to move users along the customer journey.
  • Developing SEO-driven blog posts to boost content discovery and improve overall search ranking.
  • Optimizing landing pages and content pieces for SEO.
  • Creating educational and informational email and web content to guide inKind users through the customer journey.
  • Collaborating with the internal marketing team to deliver projects and campaigns.
2021 – 2022

RoundUp App & Ribbon

Content Marketing Manager
  • Increased new users to RoundUp App by 42%
  • Increased total sessions by 31%
  • Increased total page views by 17%
  • Manage the marketing efforts for RoundUp App and Ribbon including our paid and organic strategies.
  • Create and manage our content calendar for our blog, email, and social marketing efforts.
  • Create and execute product marketing campaigns for our software products.
  • Create and manage our SEO strategy for all of our web properties.
  • Built whitepapers, guidebooks, blog posts, resources and playbooks for our audience.
  • Write articles and other forms of content that align to our SEO strategy and brand awareness goals.
  • Design and create marketing assets for the company as well as our clients.
  • Track and report on KPIs for all of RoundUp App’s and Ribbon’s campaigns.
  • Work with outside agencies to manage and execute our paid ad strategy for search and social.
  • Design and manage the RoundUpApp.com and ribbon.org website, optimizing for SEO and conversions.
2015 – 2021

ESC Region 13

Content Marketing Specialist
  • Lead the content marketing strategy at the Education Service Center Region 13.
  • Align our product store, professional development events, and contracted services to our center’s over all mission of producing high quality resources and services for central Texas educators.
  • Creating, implementing, and tracking marketing plans (yearly and event-based)
  • Creating promotional flyers, posters, schedules, brochures, ebooks, and more.
  • Designing event-based landing pages.
  • Maintaining individual groups’ web and social media presences.
  • Copy editing, copy writing, proof reading, editing.

Awards and achievements

Shortlist 2023-2024 Winter Short Story Award for New Writers, The Masters Review

TSPRA Gold Star Award 2021 + Best of Category Award 2021 – ESC Region 13 Writing Style Guide
TSPRA Silver Star Award 2021 – I’ve Tried Everything Podcast
TSPRA Silver Star Award Blog Post: “What is Restorative Discipline” – 2020
TSPRA Gold Star Award Ebook Design – 2019
TSPRA Gold Star Award Ebook Design – 2019
TSPRA Gold Star Award Ebook Campaign – 2018
Finalist for The University of Texas Press fellowship

Published writing

A One-Stop Content Shop
WinningtheBusiness.com
Fiscal Sponsorship for Nonprofits: An Alternative to 501c3 Status
Non Profit Tech for Good
The Business of User Centered Design
Texas School Business
In the Twilight of the Dying Age
HotHouse Literary Magazine
How to Diet in the Twenty-First Century
Aviary Review
Standing Still and Watching
Blunderbuss Magazine
Three Alternate Realities of Your Masculinity
Storyscape Journal