Each year Qvidian attends the biggest industry conference for the bids and proposal industry, BPC, hosted by professional organization APMP. For this year’s event in Nashville, I lead the charge on crafting our country-infused marketing content inviting our customers and potential prospects to demo Qvidian’s proposal automation software during the conference.

I focused on infusing all of our headlines and copy with a country and rock-and-roll theme to highlight Nashville’s iconic role as the music capital of the world. The Qvidian team crafted emails, landing pages, printed brochures, banners, and more all centered on this theme.