I’m Cole Bubenik. I’m a senior content marketer who likes creating compelling content that drives revenue and gets results. In my free time I write fiction, design board games, blog about pop culture, and take care of my pug.
Upland Software | Senior Content Manager (2023 - 2026)
Creating a range of content assets, including reports, eBooks, email nurture campaigns, email outreach campaigns, presentations, videos, articles, landing pages, white papers, infographics, social media posts, digital ads, press releases, targeting key industries and personas.
* Partnering with product marketing, go-to-market, demand-generation, customer success, and sales teams to deliver full-funnel marketing campaigns.
* Developing cross-product and business unit project management processes, including the implementation of request forms, content dashboards, and status trackers to streamline operations.
* Reviewing and editing all content to ensure alignment with Upland and Qvidian’s messaging, style, voice, and tone.
* Developing and implementing Qvidian’s editorial and content marketing calendar for social, web, and thought leadership.
* Working with SEO and AIO teams to develop and deliver content for SEO and AI search goals.
inKind inc. | Content Marketer (2022-2023)
Writing promotional emails, push notifications, in-store collateral, and web copy for inKind internal and external stakeholders.
Developing multi-channel content to move users along the customer journey.
Developing SEO-driven blog posts to boost content discovery and improve overall search ranking.
Optimizing landing pages and content pieces for SEO.
Creating educational and informational email and web content to guide inKind users through the customer journey.
Collaborating with the internal marketing team to deliver projects and campaigns.
RoundUp App + Ribbon | Content Marketing Manager (2021 - 2022)
I worked at RoundUp App, a software company owned by Flourish Change Inc. focused on providing nonprofits and merchants with tools to raise funds and make an impact in the world around them. I serve as the content marketing manager, leading marketing efforts for our product.
Work I did:
- Increased new users to RoundUp App by 42%
- Increased total sessions by 31%
-Increased total page views by 17%
- Manage the marketing efforts for RoundUp App, including our paid and organic strategies.
- Create and manage our content calendar for our blog, email, and social marketing efforts.
- Create and execute product marketing campaigns for our software products.
- Create and manage our SEO strategy for all of our web properties.
- Built whitepapers, guidebooks, blog posts, resources and playbooks for our audience.
- Write articles and other forms of content that align to our SEO strategy and brand awareness goals.
- Design and create marketing assets for the company as well as our clients.
- Track and report on KPIs for all of RoundUp App's campaigns.
- Work with outside agencies to manage and execute our paid ad strategy for search and social.
- Design and manage the RoundUpApp.com website, optimizing for SEO and conversions.
ESC Region 13 | Content Marketing Specialist
I worked at RoundUp App, a software company owned by Flourish Change Inc. focused on providing nonprofits and merchants with tools to raise funds and make an impact in the world around them. I serve as the content marketing manager, leading marketing efforts for our product.
Work I did:
- Increased new users to RoundUp App by 42%
- Increased total sessions by 31%
-Increased total page views by 17%
- Manage the marketing efforts for RoundUp App, including our paid and organic strategies.
- Create and manage our content calendar for our blog, email, and social marketing efforts.
- Create and execute product marketing campaigns for our software products.
- Create and manage our SEO strategy for all of our web properties.
- Built whitepapers, guidebooks, blog posts, resources and playbooks for our audience.
- Write articles and other forms of content that align to our SEO strategy and brand awareness goals.
- Design and create marketing assets for the company as well as our clients.
- Track and report on KPIs for all of RoundUp App's campaigns.
- Work with outside agencies to manage and execute our paid ad strategy for search and social.
- Design and manage the RoundUpApp.com website, optimizing for SEO and conversions.
About
Cole Bubenik
I got my start in education, doing demand gen work for both a B2C and B2B audience. I then moved onto specializing in content marketing, working with startups in the nonprofit and hospitality spaces. I currently work for Upland Software’s product Qvidian, helping proposal professionals find an automation solution that works.
Elsewhere
Years of experience
8 or more, IDK to be honest I’ve lost count.
Skills
Education
University of Texas at Austin
Bachelor of Arts, English Literature
Awards and Publications
Three Alternate Realities of Your Masculinity | Storscape Journal
How to Diet in the Twenty First Century | Aviary Review
In the Twilight of a Dying Age | Hot House Literary Journal
Grandmother | TIDE Vol 9.
Standing Still and Waiting | Blunderbuss Magazine
Projects
Here’s some off the things I’ve worked on.
I’m always working on something, but not everything is publicly viewable. Here are just a few highlights of public projects and personal projects I’ve worked on recently.
Qvidian
I do all of the content marketing and strategy for Qvidian. Check out our public profile for info.
Road Trip
A hack of The Quiet Year; Road Trip is a story-telling / map-making game I created.
Inane Consumption
Where I write weekly/bi-weekly. A regular newsletter/blog I use to practice my fiction writing.
AI Adoption in Proposal Management
I worked with the Qvidian team to create a report looking at AI trends in the proposal industryt.