I'm Cole Bubenik and I mainly do content marketing.
I’m a content marketer, designer, illustrator, and creative professional living in Austin, Texas and making cool stuff.
I like working with non-profits, government organizations, education, startups, indie publishers, software companies, and so many others. When not working I write about comics, TV, short stories, and other things consuming me.
Work history
2023 – Current
Upland Software
Content Marketing Specialist- Working with SMEs and marketing managers to craft original engaging content for marketing campaigns. Includes: email nurture campaigns, internal and externally sponsored articles, web copy, ebooks, and whitepapers, PowerPoint presentations, press releases, and more.
- Creating content marketing calendars for Qvidian’s email, social, web, and other marketing content.
- Collaborating with marketing and content team members to execute multi-channel industry and event-based campaigns.
- Writing SEO optimized web content and copy for product and PPC landing pages by industry and audience.
- Optimizing existing and new content for SEO to boost content discovery and improve overall search ranking.
- Researching and developing an SEO strategy for future keyword targets and web-based campaigns.
2022 – 2023
inKind, Inc
Content Marketer- Writing promotional emails, push notifications, in-store collateral, and web copy for inKind internal and external stakeholders.
- Developing multi-channel content to move users along the customer journey.
- Developing SEO-driven blog posts to boost content discovery and improve overall search ranking.
- Optimizing landing pages and content pieces for SEO.
- Creating educational and informational email and web content to guide inKind users through the customer journey.
- Collaborating with the internal marketing team to deliver projects and campaigns.
2021 – 2022
RoundUp App & Ribbon
Content Marketing Manager- Increased new users to RoundUp App by 42%
- Increased total sessions by 31%
- Increased total page views by 17%
- Manage the marketing efforts for RoundUp App and Ribbon including our paid and organic strategies.
- Create and manage our content calendar for our blog, email, and social marketing efforts.
- Create and execute product marketing campaigns for our software products.
- Create and manage our SEO strategy for all of our web properties.
- Built whitepapers, guidebooks, blog posts, resources and playbooks for our audience.
- Write articles and other forms of content that align to our SEO strategy and brand awareness goals.
- Design and create marketing assets for the company as well as our clients.
- Track and report on KPIs for all of RoundUp App’s and Ribbon’s campaigns.
- Work with outside agencies to manage and execute our paid ad strategy for search and social.
- Design and manage the RoundUpApp.com and ribbon.org website, optimizing for SEO and conversions.
2015 – 2021
ESC Region 13
Content Marketing Specialist- Lead the content marketing strategy at the Education Service Center Region 13.
- Align our product store, professional development events, and contracted services to our center’s over all mission of producing high quality resources and services for central Texas educators.
- Creating, implementing, and tracking marketing plans (yearly and event-based)
- Creating promotional flyers, posters, schedules, brochures, ebooks, and more.
- Designing event-based landing pages.
- Maintaining individual groups’ web and social media presences.
- Copy editing, copy writing, proof reading, editing.
Awards and achievements
TSPRA Gold Star Award 2021 + Best of Category Award 2021 – ESC Region 13 Writing Style Guide
TSPRA Silver Star Award 2021 – I’ve Tried Everything Podcast
TSPRA Silver Star Award Blog Post: “What is Restorative Discipline” – 2020
TSPRA Gold Star Award Ebook Design – 2019
TSPRA Gold Star Award Ebook Design – 2019
TSPRA Gold Star Award Ebook Campaign – 2018
Published writing
A One-Stop Content Shop
Fiscal Sponsorship for Nonprofits: An Alternative to 501c3 Status
The Business of User Centered Design
Texas School Business
In the Twilight of the Dying Age
HotHouse Literary Magazine
How to Diet in the Twenty-First Century
Aviary Review
Standing Still and Watching
Blunderbuss Magazine
Three Alternate Realities of Your Masculinity
Storyscape Journal