About.

I’m a content marketer, designer, illustrator, and creative professional living in Austin, Texas and making cool stuff.

I like working with non-profits, government organizations, education, startups, indie publishers, software companies, and so many others. When not working I write about comics, TV, short stories, and other things consuming me.

10

YEARS OF EXPERIENCE

7

CLIENTS WORKED FOR

89+

CURRENT YEARLY PROJECTS

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in touch?

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Work history

2023 – Current

Upland Software - Content Marketing Manager

  • Working with SMEs and marketing managers to craft original engaging content for marketing campaigns. Includes: email nurture campaigns, internal and externally sponsored articles, web copy, ebooks, and whitepapers, PowerPoint presentations, press releases, and more.
  • Creating content marketing calendars for Qvidian’s email, social, web, and other marketing content.
  • Collaborating with marketing and content team members to execute multi-channel industry and event-based campaigns.
  • Writing SEO optimized web content and copy for product and PPC landing pages by industry and audience.
  • Optimizing existing and new content for SEO to boost content discovery and improve overall search ranking.
  • Researching and developing an SEO strategy for future keyword targets and web-based campaigns.

2022 – 2023

inKind, Inc - Content Markter

  • Writing promotional emails, push notifications, in-store collateral, and web copy for inKind internal and external stakeholders.
  • Developing multi-channel content to move users along the customer journey.
  • Developing SEO-driven blog posts to boost content discovery and improve overall search ranking.
  • Optimizing landing pages and content pieces for SEO.
  • Creating educational and informational email and web content to guide inKind users through the customer journey.
  • Collaborating with the internal marketing team to deliver projects and campaigns.

 

2021 – 2022

RoundUp App & Ribbon - Content Marketing Manager

  • Increased new users to RoundUp App by 42%
  • Increased total sessions by 31%
  • Increased total page views by 17%
  • Manage the marketing efforts for RoundUp App and Ribbon including our paid and organic strategies.
  • Create and manage our content calendar for our blog, email, and social marketing efforts.
  • Create and execute product marketing campaigns for our software products.
  • Create and manage our SEO strategy for all of our web properties.
  • Built whitepapers, guidebooks, blog posts, resources and playbooks for our audience.
  • Write articles and other forms of content that align to our SEO strategy and brand awareness goals.
  • Design and create marketing assets for the company as well as our clients.
  • Track and report on KPIs for all of RoundUp App’s and Ribbon’s campaigns.
  • Work with outside agencies to manage and execute our paid ad strategy for search and social.
  • Design and manage the RoundUpApp.com and ribbon.org website, optimizing for SEO and conversions.

2015 – 2021

ESC Region 13 - Content Marketer

  • Lead the content marketing strategy at the Education Service Center Region 13.

  • Aligned our product store, professional development events, and contracted services to our center’s over all mission of producing high quality resources and services for central Texas educators.

  • Created, implemented and tracked marketing plans (yearly and event-based)

  • Created promotional flyers, posters, schedules, brochures, ebooks, and more.

  • Designed event-based landing pages.

  • Maintained individual groups’ web and social media presences.

  • Copy editing, copy writing, proof reading, editing.

     

Awards and Honors

  • Shortlist 2023-2024 Winter Short Story Award for New Writers, The Masters Review
  • TSPRA Gold Star Award 2021 + Best of Category Award 2021 – ESC Region 13 Writing Style Guide
  • TSPRA Silver Star Award 2021 – I’ve Tried Everything Podcast

  • TSPRA Silver Star Award Blog Post: “What is Restorative Discipline” – 2020

  • TSPRA Gold Star Award Ebook Design – 2019
  • TSPRA Gold Star Award Ebook Design – 2019
  • TSPRA Gold Star Award Ebook Campaign – 2018
  • Finalist for The University of Texas Press fellowship
  • Finalist – James F. Parker Prize for Fiction

Publications